Free Roam or Arena VR is a form of VR entertainment where players experience VR by physically walking and interacting with the virtual world giving the players a heightened sense of realism than other forms of VR entertainment. Unlike using buttons to teleport (walk-in VR) and using controls to interact, in FREE ROAM players will physically walk and games are programmed cleverly to give the players a vast sense of space and realism. For location-based entertainment centers, this opens many possibilities. The return of investment (ROI) is higher than room-scale VR since multiple players can use the same allocated space. Another big advantage FREE ROAM has over other forms of VR entertainment is this cannot be duplicated in a home or consumer environment. Games and experiences are created specifically for location-based entertainment centers (LBE), space and specialized equipment are needed which in most cases will not be feasible in a consumer setup. This allows LBEs to focus on providing amazing entertainment to consumers and increases customer retention.